Welcome to the United Nations
Country
Japan
Year
2021
Income Group
High income
Source
VNR
Communication to the public around VNRs
Report
2
Region
Asia
Sub-region
Eastern Asia
Finding
Japan encouraged each individual to address the SDGs as their matter. Besides participating in lectures and events, contributing to publications, and disseminating information through the Internet, the government promoted and raised awareness through alliances with influencers such as "Hello Kitty" and media, entertainment, and transportation industries. These efforts have resulted in a high level of awareness of the 2030 Agenda in Japan: According to a survey conducted by Dentsu, as of April 2021, 54.2% of the population had become aware of the SDGs, up from 29.1% in the 2020 survey.
